Unlocking Opportunities: Music Licensing for Film, TV, and Advertising

Explore how our music licensing company connects musicians with film, TV, and advertising opportunities. Learn strategies for licensing, preparation, and collaboration with scriptwriters and music supervisors. Join our workshops to enhance your skills and discover the latest techniques in production for both song and script writers.

5/8/20242 min read

A high-tech music production studio illuminated by neon blue and red lights. Various equipment including keyboards, computer monitors, large speakers, and mixing consoles are present. An ergonomic office chair is positioned in front of the central monitoring station.
A high-tech music production studio illuminated by neon blue and red lights. Various equipment including keyboards, computer monitors, large speakers, and mixing consoles are present. An ergonomic office chair is positioned in front of the central monitoring station.

When it comes to advertising, music is a powerful tool that can evoke emotions, create memorable experiences, and drive consumer behavior. From an advertiser's perspective, the right music can make or break an ad campaign. Here's what advertisers expect from the music they place in ads, the typical emotions they look for, and best practices for songwriters to approach ad agencies.

The Role of Music in Advertising

Music in advertising is not just about filling the background; it's about creating a connection with the audience. Advertisers look for music that aligns with the brand's identity and enhances the message of the ad. The right music can evoke specific emotions, making the ad more impactful and memorable.

Typical Emotions and Themes in Ads

Advertisers often look for music that can evoke the following emotions and themes:

  1. Happiness and Joy: Upbeat and cheerful music is commonly used in ads to create a positive and uplifting atmosphere. This type of music is often used in ads for products like food, beverages, and lifestyle brands.

  2. Nostalgia: Music that evokes a sense of nostalgia can create an emotional connection with the audience. This is often used in ads for products that have a long history or are associated with fond memories.

  3. Excitement and Energy: High-energy music is used to create a sense of excitement and urgency. This is common in ads for sports, fitness, and automotive brands.

  4. Calm and Relaxation: Soothing and calming music is used to create a sense of tranquility and relaxation. This is often used in ads for wellness, beauty, and travel brands.

  5. Trust and Reliability: Music that evokes a sense of trust and reliability is used in ads for financial services, healthcare, and insurance brands.

Predicting Music Needs for Ads

Understanding the cycles of what ads will need during specific times of the year is crucial for songwriters. Here are some tips:

  1. Seasonal Trends: Advertisers often create campaigns around seasonal events and holidays. For example, upbeat and festive music is in high demand during the holiday season, while calming and relaxing music may be needed for back-to-school campaigns.

  2. Industry Trends: Keep an eye on industry trends and popular genres. Advertisers often follow trends to stay relevant and appeal to their target audience.

  3. Brand-Specific Needs: Different brands have different musical needs based on their identity and target audience. Research the brands you want to work with and understand their musical preferences.

Best Practices for Approaching Ad Agencies

  1. Research and Personalize: Before approaching an ad agency, research their past campaigns and understand their musical preferences. Personalize your pitch to show that you understand their needs and can provide the right music for their ads.

  2. Showcase Your Work: Create a portfolio of your work that showcases your versatility and ability to create music for different emotions and themes. Include examples of your music being used in ads, if possible.

  3. Network and Build Relationships: Attend industry events, join music licensing organizations, and network with professionals in the advertising industry. Building relationships can open doors to new opportunities.

  4. Be Professional and Responsive: When working with ad agencies, be professional and responsive. Meet deadlines, communicate effectively, and be open to feedback.

So as you can see, music plays a vital role in advertising by creating emotional connections and enhancing the message of the ad. By understanding the typical emotions and themes advertisers look for, predicting music needs based on seasonal and industry trends, and following best practices for approaching ad agencies, songwriters can increase their chances of success in the advertising industry.